Influencer's colleagues at school in Vejen in deep grief over her death

Inland ( https://www.dr.dk/nyheder/indland )

Influencer's colleagues at school in Vejen in deep grief over her death

27-year-old Camilla Dohn was not afraid to show imperfect and funny sides of herself and life with two small children.

Influencer Camilla Dohn. Permission to use the image has been given by her ex-husband Ralf Dohn. (Photo: © Private Photo, DR) 13 min. ago

The 27-year-old influencer and schoolteacher at Vejen Friskole in South West Jutland, Camilla Dohn, lost her life in a motorcycle accident Wednesday morning on Lykkegårdsvej in Veerst near Vejen.

A man in his 40s – who was a passenger on the motorcycle and also a teacher at the school – also died in the accident.

> Her universe was characterised by a great deal of self-deprecation, everyday chaos and an awful lot of humour.

> Nathalie Larsen, influencer expert

DR Syd has spoken with the head of Vejen Friskole, Jens Søndergaard, who says that the staff at the school are enormously affected by the deaths, and that management is now taking care of colleagues, parents and the students, who are due to start the school year again on Tuesday.

Apart from that, Jens Søndergaard has no further comments, as the grief is simply too overwhelming.

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Had 100,000 followers

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Camilla Dohn was a popular Danish influencer who wrote a great deal about lifestyle and home furnishing. She was particularly active on Instagram and TikTok and had 100,000 followers who loved her for her imperfect life, says Nathalie Larsen, who is an influencer expert and creative director at the communications agency Lead Agency.

- She was one of those influencers who succeeded in being relatable without turning it into a strategy. Her universe was characterised by a great deal of self-deprecation, everyday chaos and an awful lot of humour. She showed us the less polished sides of life, and that really gave many users the experience that she was very authentic and had this enormous presence with her followers, says Nathalie Larsen.

That is also evident in the comments ( https://www.facebook.com/photo.php?fbid=1640455808090042&set=a.709529824515983&type=3&ref=embed_post ) that have poured in on Facebook since the tragic news was shared today.

One Facebook user writes: "Oh no, this is just terrible. My deepest, deepest sympathy for her family, boyfriend, colleagues and everyone who knew and loved her. My thoughts go especially to her two children. Thank you for so many wonderful and funny videos, you beautiful person. Rest in peace."

Another writes: "She was simply the funniest and sweetest influencer RIP."

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The imperfect life

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Camilla Dohn was not afraid to show that life was not always perfect and without problems.

- I would say that she was part of this counter-movement to the very perfect influencers' lives and the culture around everything having to be polished and glamorous. She was more known for the not-so-staged life and known for making people laugh at the ordinary and the everyday, Nathalie Larsen believes.

- She also broke many taboos, for example about relationships. Her ex-husband was quite a bit older than she was, but she used social media precisely to challenge the taboo that can be associated with large age differences in relationships, says Nathalie Larsen.

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